The Real Elf

Web redesign + rebuild

Tommy is an elf spreading Christmas cheer all year round, and has the personality and energy to back it up! He needed a super dynamic web refresh after a long Wix site stagnation.

It needed to display a unique UX that would not only showcase his perpetually cheerful energy, but also his Shark Tank appearance and of course the charity work that he does for children with cancer.

With tight deadlines and limited digital assets, we had to work quickly, efficiently, and effectively to deliver the best experience with what we had. Keeping the energy and cheer of the brand while maintaining a level of code-based logic and unconventional layouts was a challenge, but Lisa, PK, and Jen was up for the challenge.

Treat yourself to some elf

Because of the nature of an elf's business being cheerful in real life, people would have to look him up mostly away from their desks, so the website had to be able to display perfectly on all mobile devices.

The Real Elf was built with Breakdance builder (as is our website) with plenty, PLENTY of custom code throughout to get the animations to jingle all the way.

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